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Colors of Brazil

OCA, São Paulo, Brazil - 2014

The exhibition "Colors of Brazil" is presented in the form of a multi-sensorial and immersive installation.

Installed in the center of OCA´s top floor, a great book pop-up opens its pages to the public, presenting the universe of textures and colors of Basso & Brooke.

To engage the audience in the magical world of Basso & Brooke, a narrative was created where each page is a playful and surreal tale: you are practically Alice.

From this concept, we developed the scenography narrative of eac...

Read more

The exhibition "Colors of Brazil" is presented in the form of a multi-sensorial and immersive installation.

Installed in the center of OCA´s top floor, a great book pop-up opens its pages to the public, presenting the universe of textures and colors of Basso & Brooke.

To engage the audience in the magical world of Basso & Brooke, a narrative was created where each page is a playful and surreal tale: you are practically Alice.

From this concept, we developed the scenography narrative of each page along with Basso & Brooke, where our objects and forms inspired and were inspired by their graphics. The geometries, planes, objects and frenzy of colors impact the visitor and introduce him to an unprecedented aesthetic experience. Each page had its digital print on different substrates like wood, plastic, paper, hydraulic tile, cardboard and even neoprene. This demonstrates the great versatility of digital print and its possible applications.

The multi-faceted installation can be enjoyed freely by the public, both in the central pop-up book and in the panels that complete the exhibition, telling the creative process and community involvement through the project.

 

Commissioned by: Itaú, Havaianas

Achievement: Ministério da Cultura

Support: Abit, Apex Brasil, Casa Claudia, ELLE, Fernando Mendes Designer, Le Vin Bistro, TexBrasil

Format: Installation

Job description: set design

 

Institucional Support:

Museu da Cidade | OCA

Prefeitura Municipal de Fortaleza | Coordenadoria Especial de Políticas Públicas de Juventude

Secretaria Municipal de Cultura do Rio de Janeiro

Secretaria Municipal de Cultura de São Paulo

Secretaria de Estado de Cultura do Pará

 

Cultural Support:

CECIP - Centro de Criação de Imagem Popular

Centro de Formação Cultural Cidade Tiradentes

Espaço Cultural Casa das Onze Janelas

Itaú Cultural

Oi Kabum! Escola de Arte e Tecnologia

Rede CUCA

Sistema Integrado de Museus e Memoriais (SIM)

 

Idealization and Direction - Didi Rezende e Kalina Bourgeois

Curatorship - André Stolarski (in memoriam)

Photography Curatorship - Tuca Vieira

Creative Direction - Bruno Basso e Christopher Brooke [Studio Basso & Brooke]

 

Scenography: Atelier Marko Brajovic

 

Project team

Author: Atelier Marko Brajovic

Creative Director: Marko Brajovic

Project Director: Bruno Bezerra

Set up Coordinator: Beatriz Falleiros

Design: Andre Romitelli

Visual Communication: Adriana Alves

Production Coordinator: Tay Lopes

 

Production: arte3 assessoria produção e marketing cultural

Production Coordinator: Ana Helena Curti

Executive Producer: Julia Brandão

Production: Gabriel Pires de Camargo Curti

Graphic Production: Lília Góes

 

Local Assistant Producers

Adriele Silva da Silva | Belém

Marildo Montenegro | Fortaleza

Renata Canton | Rio de Janeiro

 

Visual Identity - ODA Estúdio

Video Artist - Cecília Lucchesi

Musical composition and interpretation - Vitor Araújo

Musical Consulting - André Bourgeois

Scenography set up - Maurizio Zelada

  • Shareshare
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More images:
Picture credits: Jennifer Glass
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Related Links

  • https://casaclaudia.abril.com.br/moveis-acessorios/a-exposicao-cores-do-brasil-mostrara-suas-estampas-na-oca-em-sao-paulo/
  • https://glamurama.uol.com.br/oca-recebe-exposicao-cores-do-brasil-com-direcao-da-basso-brooke/
  • https://parqueibirapuera.org/exposicao-das-cores-na-oca/
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