The exhibition Design from Boundaries, sponsored by the São Paulo Ministry of Culture and curated by Adelia Borges, was born with the intent of showcasing the collection of spontaneous and creatively produced craftwork artifacts which were drawn from several cities and outlying communities in Brazil.
The site is an historic preservation building in Ibirapuera Park recently christened The Pavilion of Brazilian Cultures that hosts exhibitions, shows and related collections highlighting Brazilian...
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The exhibition Design from Boundaries, sponsored by the São Paulo Ministry of Culture and curated by Adelia Borges, was born with the intent of showcasing the collection of spontaneous and creatively produced craftwork artifacts which were drawn from several cities and outlying communities in Brazil.
The site is an historic preservation building in Ibirapuera Park recently christened The Pavilion of Brazilian Cultures that hosts exhibitions, shows and related collections highlighting Brazilian culture.
Through the conceptual layout of Design from the Periphery, Atelier Marko Brajovic (AMB) proposes an “archeology” of design in the context of a conceptual environment that is immersive and ultimately functional. It is derived from reading the existing “topography” in the space of intervention, and is elaborated within the building’s own "excavation".
The strategy of using compositional and tectonic paradigms from an excavation draws the visitor into an experience of narrative and discovery. A city will be unearthed in this archaeological “dig” that reproduces a spontaneously organized urban fabric on the periphery. The "urban form" of this imaginary city serves to create several layers of relationship between the public and objects. Passing through walls and a domestic environment, the intimate "skin" of the exhibit’s objects, toys and even streets display aspects of the urban context and its population.
The materiality of the assembly is based on an iconic constructive component - the common concrete block. However, here in this peripheral construction it is decontextualized and neutralized by unique coloring. The entire exhibition space is painted in Yves Klein blue, the conceptual and perceptual function of which is to provide an infinite and immersive background for this "archaeological excavation" of the design world. Beyond highlighting the shapes, textures and colors of the objects exhibited, it absorbs and regulates excess daylight entering through the pavilion’s large glass windows that permeates and alters the space. The objects have a unique and individual illumination that surrounds them in an intimate atmosphere.
The accompanying audiovisual content interacts with the objects in the apparent format of an archaeological exhibit, including identification plaques with classifications and technical information specific to each object.
After the exhibit, the concrete blocks will be donated, and Atelier Marko Brajovic will develop plans for a center for Design from in the Periphery.
Commissioned by: Secretaria Municipal de Cultura de São Paulo
Curator: Adelia Borges
Format: Exhibition
Job description: scenography concept, basic and executive project, set-up follow up by
Project team
Author: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Project Director: Carmela Rocha
Assistant Architect: Vinicius Capella, Ivana Jelic and Marina Ivic
Set-up and construction follow up team: Carmela Rocha and Ivana Jelic
Production: Arx Gestão Cultural
Graphic Communication: Rodrigo Berg, Carolina Ferres
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