The recognizable theme - the tree of life - refers to classical art and historical characters, yet Eden Tree contextualizes the public in a contemporary and transgressive space / time that attracts and stimulates interaction. The soundtrack, specially composed for installation, completes the multisensory experience.
The Eden Tree is an object and a space. It's an invitation or maybe it's a transformation portal for the public. An evocative order of conscious and unconscious perception: the for...
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The recognizable theme - the tree of life - refers to classical art and historical characters, yet Eden Tree contextualizes the public in a contemporary and transgressive space / time that attracts and stimulates interaction. The soundtrack, specially composed for installation, completes the multisensory experience.
The Eden Tree is an object and a space. It's an invitation or maybe it's a transformation portal for the public. An evocative order of conscious and unconscious perception: the forest, the tree of life, the seduction, the unexpected, the liberation.
Commissioned by: Perrier-Jouët
Format: Imersive Installation
Job description: Creative Direction, Technical Detailing, set-up coordination
Event: SP Arte
Project Team
Author: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Project Director: Bruno Bezerra
Assistant Architects: Adalberto de Paula, Daniel Locatelli, May Shinzato
Production and Manufacture: Hybrida Production
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