Talking about airplanes, is talking about the experience of flying and that very sense of freedom, lightness its almost epical when it comes to our conscious and sub-conscious imagination. That feeling we aimed to manifest in our project for EMBRAER Pavilion at Paris Airshow 2019. Public get immersed in a multi-sensorial pavilion thanks to architecture and expographic solutions that augment the physical space in "walking on the clouds" experience. Mirrors, high definition LED screens, AR tec...
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Talking about airplanes, is talking about the experience of flying and that very sense of freedom, lightness its almost epical when it comes to our conscious and sub-conscious imagination. That feeling we aimed to manifest in our project for EMBRAER Pavilion at Paris Airshow 2019. Public get immersed in a multi-sensorial pavilion thanks to architecture and expographic solutions that augment the physical space in "walking on the clouds" experience. Mirrors, high definition LED screens, AR technology, fog effect, clouds furniture, 3D models merge the physical with the virtual elements, communicatingEMBRAER values, products, services and vision of the future.
Commissioned by: Embraer
Format: Pavilion
Job description: concept, detailing, construction and set-up follow up
Project Team
Author: Atelier Marko Brajovic + Carmela Rocha
Creative Director: Marko Brajovic + Carmela Rocha
Project Director: Bruno Bezerra
Project Coordinators: Adalberto de Paula and Fernanda Zanetti
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