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Herba

São Paulo, Brazil - 2012

Learning from Bertolucci’s traditional lamp manufacturing know-how, we developed a product that could transit from a digital design process to genuine handcraft production.

The final shape of the “Herba” lamp was “grown” through a generative algorithm design process using parameters observed in the natural growth of different Gramineae.

Raw copper tubes were used for the lamp’s body and frosted acrylic cylinders, fixed to the top of the main structure, were used to house the high power...

Read more

Learning from Bertolucci’s traditional lamp manufacturing know-how, we developed a product that could transit from a digital design process to genuine handcraft production.

The final shape of the “Herba” lamp was “grown” through a generative algorithm design process using parameters observed in the natural growth of different Gramineae.

Raw copper tubes were used for the lamp’s body and frosted acrylic cylinders, fixed to the top of the main structure, were used to house the high power LEDs that gently beam light.

 

Commissioned by: Bertolucci

Format: Lamp

Job description: design and product development

 

 

 

Project team

Author: Atelier Marko Brajovic

Creative Director: Marko Brajovic

Project Director: Carmela Rocha

Parametric Design: Bogdan Chipara

 

Manufacture: Bertolucci  

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More images:
Picture credits: Clément Gérard
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  • http://www.bertolucci.com.br/produtos/designers/atelier-marko-brajovic/
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