The present moment demonstrates possible tendencies of how we will work in the immediate future.
In big cities, eventually we will work from home, and this will improve our quality of life and performance. But working from home brings new challenges. It is not simply transforming the child's room or corner of the vacant house into an office.
The future is to create a safe, controlled and equipped work space, which integrates organically with the home environment.
And the opportunity is eve...
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The present moment demonstrates possible tendencies of how we will work in the immediate future.
In big cities, eventually we will work from home, and this will improve our quality of life and performance. But working from home brings new challenges. It is not simply transforming the child's room or corner of the vacant house into an office.
The future is to create a safe, controlled and equipped work space, which integrates organically with the home environment.
And the opportunity is even greater, because it implies a redefinition of what it means to work when we can make times more flexible, invest in personal development within the work context.
The HOM product is an interface, an extension of our digitally enhanced senses, and delivers precisely an integrated online work space, to connect with the working world and also a space to connect with yourself, suitable for study and meditation.
The partnership of Atelier Marko Brajovic with the agency ℓiⱴε and Oca Brasil makes HOM a product that was born in the Post-Digital Era with Instagram as its main platform for promotion and sales.
HOM operates in the direct-to-consumer model and through a direct relationship with consumers, it learns from each interaction using data to optimize the product, its UX and stimulate line innovation.
Direct selling also allows for a competitive cost, customization and brings accessibility as one of the main attributes of the HOM line. Be it access for ease of assembly, its measurements or the final price, our goal is to create the most affordable of the existing capsules on the market.
Atelier Marko Brajovic's design team will work on the new editions, Oca Brasil on development, manufacturing, national and international distribution and ℓiⱴε's Data & Consumer Connections will be responsible for managing the performance media and monitoring all product sales metrics.
The first edition of our product is called HOM Explorer, aimed at pioneering customers who want to venture out on this trip.
More: @wlcm_hom
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