The exhibition "Morfologicos" presented at Electrolux Showroom in São Paulo exposed the products of the Brazilian designer Rodrigo Almeida. For that occasion we designed an installation that contextualize the object in a topographic scenography, mimicking a São Paulo littoral landscape.
The natural morphology was scanned and digitized through an satellite image and successively the tridimensional model was downscale to a low-resolution "landscape".
The project was format in a standard styr...
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The exhibition "Morfologicos" presented at Electrolux Showroom in São Paulo exposed the products of the Brazilian designer Rodrigo Almeida. For that occasion we designed an installation that contextualize the object in a topographic scenography, mimicking a São Paulo littoral landscape.
The natural morphology was scanned and digitized through an satellite image and successively the tridimensional model was downscale to a low-resolution "landscape".
The project was format in a standard styrofoam product modulation and mapped in the physical space. The whole installation was built by styrofoam "bricks" - components available on the market, being all the material delivered back to the plant after the dismantling of the scenography.
Commissioned by: Casa Electrolux
Event: São Paulo Design Weekend
Curator: Waldick Jatobá
Format: Installation
Job description: set design
Project Team
Author: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Project Director: Carmela Rocha
Architect: Vincius Capella
Design products: Rodrigo Almeida
Set-up: Stage-Light
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