The architecture and scenography project of the Village, PR and VIP areas, developed by Atelier Marko Brajovic together with NIKE Branding team, derives from the graphic identity defined for the event.
The geometry of scenography is characterized by lozenges and polygonal shapes that organize spaces, structures and the architecture visual.
The materials chosen for the structure, closures and finishes are sustainable, such as OSB and portable structures such as scaffolding and box-truss.
Th...
Read more
The architecture and scenography project of the Village, PR and VIP areas, developed by Atelier Marko Brajovic together with NIKE Branding team, derives from the graphic identity defined for the event.
The geometry of scenography is characterized by lozenges and polygonal shapes that organize spaces, structures and the architecture visual.
The materials chosen for the structure, closures and finishes are sustainable, such as OSB and portable structures such as scaffolding and box-truss.
The artistic installation "From the heart to Brazil" in the PR Gallery was developed as a partnership between Atelier Marko Brajovic and Estudio Guto Requena. It's a dark, organic and lively environment. Architecture made of sound and lights. From the individual to the collective. From the beat of the heart and a deep breath to the sound of Brazilian joy. Impossible not to celebrate.
The installation space is organized in a corridor built by 3D sound and lights. The beginning suggests the individuality, following with a sound that is always higher, complete and collective. In the end, the installation is completed as a collective experience of Brazilian culture with samba, maracatu, digital rhythms, shouts, berimbau and sea wave. From the heart to Brazil.
Commissioned by: NIKE
Format: Event
Job description: architecture and set design
Project team
Authors: Atelier Marko Brajovic + Estudio Guto Requena
Creative Director: Marko Brajovic
Project Diretor: Bruno Bezerra
Assistant Architect: Milica Djordjevic
Digital contents by: Superuber
Interior Design: Memo
Set-up: SR COM
zoom_in
