Invited to develop the Heineken Stage and bar of the brand at MECAFestivals 2018, Atelier Marko Brajovic was inspired by Heineken's visual identity, where its iconic star was the starting point for creating an aesthetic unity. Based on its geometry and using parametric software, different movements and surfaces were created towards the audience of the concerts, making everyone feel part of these dynamic bamboo architectures!
Heineken's sponsorship of MECAFestivals 2018 is an initiative of th...
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Invited to develop the Heineken Stage and bar of the brand at MECAFestivals 2018, Atelier Marko Brajovic was inspired by Heineken's visual identity, where its iconic star was the starting point for creating an aesthetic unity. Based on its geometry and using parametric software, different movements and surfaces were created towards the audience of the concerts, making everyone feel part of these dynamic bamboo architectures!
Heineken's sponsorship of MECAFestivals 2018 is an initiative of the brand's global music platform, #LiveYourMusic and is used to activate concerts and festivals around the world. The agency Sherpa42 is the creator and producer of the activations of Heineken at MECAFestivals 2018.
Commissioned by: Heineken
Format: Installation
Job description: set-up conception and coordination
Agency: Sherpa42
Events: MECAInhotim (MG), Maquiné (RS), Recife (PE), São Paulo (SP), Rio de Janeiro (RJ) - Brazil
Project Team
Author: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Project Director: Bruno Bezerra
Assistant Architect: Daniel Locatelli
Production: Hybrida
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