For the Taste the Fashion project, Atelier Marko Brajovic developed a sensorial intervention from the concept of a customized straw into a new dimension.
The installation is presented in solid and shiny object format, the volumetry dematerializes and seduces the public by the visual vibration composed by dozens of giant straws that permeate the internal space.
The interior space opens naturally inviting people to a fluid architecture that includes the sample area, living area, design works...
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For the Taste the Fashion project, Atelier Marko Brajovic developed a sensorial intervention from the concept of a customized straw into a new dimension.
The installation is presented in solid and shiny object format, the volumetry dematerializes and seduces the public by the visual vibration composed by dozens of giant straws that permeate the internal space.
The interior space opens naturally inviting people to a fluid architecture that includes the sample area, living area, design works and the immersive cabin.
For the occasion we developed three works: "The kiss", "deep", "in-tension" derived from the exposed product and its relation with the world of fashion and design. The immersive cabin presents itself as an infinite space with the use of mirrors and dynamic LED loops.
The synthetic plasticity as material and organic as form is obtained by use of finish, lights, resolution of the walls of straws and direct, indirect and self-luminous light of the exposed artworks.
Commissioned by: Coca-Cola
Event: São Paulo Fashion Week n.42
Agency: FLAGCX + Hood
Format: Installation
Job Description: set design, interior design and construction follow up
Project team
Author: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Project Director: Bruno Bezerra
Project Coordination: Fernanda Zanetti
Assistant Architect: Fernanda Matos
Produced by: Coca-Cola
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