To be is to dwell (Heidegger).
Humans dwell the planet through a multi-sensory relationship. The same senses create and interact with social structures, shaping our style of living and relating.
Our habitat consequently expresses the complex and dynamic of these relationships and finally, our homes materialize such feelings.
The concept installation Viva sua Casa (Live your House) manifests the dwelling of our collective imaginary, the intimate place of our being in all material and imagin...
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To be is to dwell (Heidegger).
Humans dwell the planet through a multi-sensory relationship. The same senses create and interact with social structures, shaping our style of living and relating.
Our habitat consequently expresses the complex and dynamic of these relationships and finally, our homes materialize such feelings.
The concept installation Viva sua Casa (Live your House) manifests the dwelling of our collective imaginary, the intimate place of our being in all material and imaginary forms. The archetypes of our homes and our objects create languages by becoming an interface between us, our families and our society. The world we dwell reflects us and reflects on us.
The experience we create, through architecture, interior design, lighting, musical compositions and even costumes, invites the public to immerse themselves in the possible and impossible archetypes of our homes, where Docol products are protagonists in this thematic context.
Each house was created from a deep research on the lifestyles of the Brazilian contemporary generation, creating six vocations and mapping the tables with the six senses. In this sensorial and thematic crossing were born the six Houses with Docol: Nomad House, House Nest, Wonderhouse, Gastrohouse, 24 [H]ouse and Ubíqua House.
Together, our houses make up a small town to explore, travel, feel and dwell.
Commissioned by: DOCOL
Format: Concept Stand
Job description: set design and set up coordination
Project team
Author: Atelier Marko Brajovic
Creative Director: Marko Brajovic
Project Director: Bruno Bezerra
Project Coordinator: Adalberto de Paula
Architect Assistant: Gabriel Brugnara and Daniel Locatelli
Graphic Design: Yasmin Ghazzaoui Torres / Henrique Dias, Adriana Alves
Production: Hybrida Production / Nicolas Lupescu
Production Team: Guilherme Ribeiro
Cenotechnical: Paleta Stands
Vídeo Casa Ubíqua: Pedro Brum Mello
Vídeo Gastrocasa: Eduardo Ohara
Vídeos TVs: Signia / VML
Equipment Audio and Light: Maxi Audio, Luz e Imagem
Tvs, Monitors and Tablets: Pleno Locações
Landscaping: Brasil Jardins
Cubas da praça e tampo central da Casa Nômade: Mekal
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