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"Brazilian Pavilion EXPO MILANO 2015"

EXPO Milano, Italy 2015

Project - Studio Arthur Casas +Atelier Marko Brajovic

Architecture – Studio Arthur Casas
Author - Arthur Casas
Co-authors - Alexandra Kayat, Gabriel Ranieri, Alessandra Mattar, Eduardo Mikowski, Nara Telles, Pedro Ribeiro and Raul Cano.
Project coordination - Alexandra Kayat
Co-author and interior design coordination - Renata Adoni
Studio director - Marilia Pellegrini
Collaborators - Arnault Weber, Rodrigo Tamburus, Fernanda Müller, Daniel Vianna and Juliana Matalon.

Exhbition and scenography - Atelier Marko Brajovic
Criative direction - Marko Brajovic and Carmela Rocha
Project coodination - Carmela Rocha
Graphic design - Estudia Design
Collaborators - Martina Brusius, Milica Djordjevic and André Romitelli

Curators - Rony Rodrigues and Eduardo Biz

Local consultants and technical responsibility
Mosae – Architecture and engineering
Team: Stefano Pierfrancesco Pellin Dario Pellizzari, Andrea Savoldelli, Klaus Scalet, Michele Maddalo and Luisa
Basiricò

Consultants
Structural assistance - SP Project
Lighting design - Maneco Quindere

Interactive net sysrem: Emotique

Project - 2014

Construction - 2015

Plot area - 4.133m2
Built area - 3.674m2

Photos - by Fillipo Poli - [email protected]
Scale model photos - by Eduardo Pagés - [email protected]

Architecture suppliers:
Nuova Defim Orsogril – Metallic grid
Ravaioli Legnami – Wooden floor (deck)
Ceramiche Caesar – Porcellanato flooring (gres)
Erreci - Woodwork
Amorim/Tecnosugheri - Cork
Kompan + Officium + Corocord - Net

Interior design suppliers:
Arbol Design – Caipira chair. Design Lucas Neves
Aristeu Pires – Duda chair
Guilherme Wentz – Eva chair
Fernando Jaeger – Marina chair
Rahyja Afrange – Sete chair
Gustavo Bittencourt – Trapeziu chair
TT Art – 39 chair. T+T Design
Lattoog Design – Marambaia chair
Habitart – Quadri chair. Design Zanini de Zanine
Schuster – Exo chair. Fetiche Design
Bruno Faucz – Bag chair
Bianca Barbato – Renda chair
Humberto da Mata – Trama chair
Sollos – Easy chair. Design Jader Almeida
Atelier Marko Brajovic – Zia chair
Herança Cultural – Braço Ferro chair. Design Geraldo de Barros
Tissot – Tiss chair. Design Zanini de Zanine
Tora Brasil – Wooden counter
Leo Capote – Machado armchair
DPOT
Anel chair – Design Ricardo Fasanello
Cantu chair – Design Sérgio Rodrigues
GB02 chair – Design Geraldo de Barros
Lucio Costa chair – Design Sérgio Rodrigues
Pedro chair – Design Fernando Mendes
Orquídea chair – Design Rejane Carvalho Leite
IC chair– Design Índio da Costa
Bossa Straw chair– Design Jader Almeida
Brisa chair – Design Carlos Motta
Tupi chair – Lattoog Design
Estudio Bola
Ada chair
Helga chair
Kiko chair
Amazônia Móveis
Bench design Irmãos Campana
Weft – Design Nada se Leva
Etel Interiores
22 Chair – Design Etel Carmona
Quase Mínima chair – Design Claudia Moreira Salles
Senior chair – Design Jorge Zalszupin
Oswaldo Bratke chair – Design Oswaldo Bratke
Poliform
Maria Bonita chair– Design Arthur Casas
Lampião chair – Design Arthur Casas
Table – Design Arthur Casas
La Lampe
Jiboia lamp – Tribo Yawanawa + Fetiche Design
Tigela lamp – Design Nada se Leva
Gamela de Pé lamp – Design Nada se Leva


CONCEPT
Studio Arthur Casas and Atelier Marko Brajovic won the competition to create the Brazilian

Pavilion for Expo Milan 2015, commissioned by APEX-Brasil. We aimed to combine architecture and scenography in order to provide visitors with an experience that would transmit Brazilian values and the aspirations of its agriculture and livestock farming according to the theme “Feeding the world with solutions”. More than a temporary building, the sensorial immersion includes leisure, high technology information, interaction and learning.  
The inspiring idea of a flexible, smooth and decentralized network is present in every aspect of the building and represents the country’s pluralism. Amidst more than 130 constructions, the Brazilian Pavilion proposes a pause, the intention of creating a public square that draws people together and engenders curiosity. As porous as the Brazilian culture, a large volume is open to visitors and establishes a pathway among several plant species cultivated in our country. The earthly colors of the metal structure highlight this “Brazilianess” and the gradual transition between inside and outside erase the boundaries dividing architecture and scenography. The metaphor of the net is materialized by a tensile structure that creates unexpected places for leisure and rest. Following the tradition of Brazilian modernism and its pavilions, large runways reinforce the connection between the different spaces.

Different themes inspired the clusters distributed along the ground floor of the pavilion. They are organized according to ideas such as nutrition, family agriculture, forestry and integration between farming and livestock. Box containing plants were organized according an orthogonal grid, creating sinuous paths, inspired by the curves of the Amazon River. This Cartesian grid plays with organic landscapes, in a game of superposition and dialogue between the hand of man and the forces of nature. While walking through this path, visitors will find interactive tables and see how the net takes part in this fluid demarcation between themes.

The volume placed in the rear of the plot houses exhibition spaces, an auditorium, a pop-up store, a café, a lounge, a restaurant and office facilities, interconnected by a large atrium that brings in natural light. Brazilian artists and designers were invited to exhibit works that showcase our inventiveness, side by side with interactive installations that explain the technical revolution in course in Brazilian food industry, largely due to the research of companies such as EMBRAPA.

Sustainability is everywhere, from the construction/deconstruction system made up with
prefabricated modules, to the water reuse mechanisms and the employment of certified and recyclable materials. A fundamental part of the experience, the rationality of this ephemeral
architecture demonstrates that it is possible to create meaning and content with few resources and low environmental impact.

The Brazilian pavilion in Expo Milan 2015 aims to bring new elements to the traditional attendance of the country to this type of event. Looking at the future, it aims to demonstrate that Brazil achieved excellence in crucial areas for mankind, such as agriculture and livestock farming, in a permanent movement to create new paradigms for the way our society relates to the environment, a symbiotic transformation, capable of tracing new strategies for our country. More than trying to stand out among so many nations, the Brazilian pavilion translates the desire for inspiring curiosity towards our territory and people to engender new relations that take place beyond the period of the event. It should demonstrate that it is possible to transform into reality utopian ideas and to inspire solutions that follow the Expo
theme: Feeding the planet, energy for life.

Photos:
Filippo Poli
Raphael Azevedo França
Rodrigo Mathias