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"Taste the Fashion"

Parquer de Ibirapuera, São Paulo, Brasil 2016

Location: São Paulo, Brazil
Event: São Paulo Fashion Week n.42
Commissioned and produced by: Coca-Cola
Agency: FLAGCX + Hood

Architecture, design and installations by: Atelier Marko Brajovic
Creative Director: arch. Marko Brajovic
Project Director: arch. Bruno Bezerra
Project Coordination: arch. Fernanda Zanetti
Architect: arch. Fernanda Matos

Concept:
For the Taste of Fashion project, Atelier Marko Brajovic develops a sensorial intervention that magnifies and enhances the concept, action and design of the customised straw by Brasilia fashion artists in a new dimension.
The installation is presented in solid and bright object format, while the public is approaching, the volumetric is dematerialised and seduces the public by the visual vibration of the materiality composed of dozens of giant pipes and permeability of the internal space.
The interior space opens naturally inviting the public in an experience of fluid architecture and free flow, distributing visitors to the area of ​​sampling, area of ​​experimentation, art-works (installations) and finally the immersive cabin.
For the occasion we developed three works; "The kiss", "deep", "in-tension" deriving and coherent of the exposed product and relation of the same with the world of fashion and design. The immersive cabin presents its turn, as an infinite work space with the use of mirrors and dynamic LED rings.
The synthetic plasticity as material and organic as a form is obtained by use of finish, lights, resolution of the walls of straws and direct, indirect and self-luminous light of the exposed art-works.